Dr. Vikram .R. Lotwala

Nobodies are the new somebodies. That's the advice from  Guy Kawasaki , who says It's no longer big business and media giants who determine whether or not a new service or product will succeed. It's the unknowns, ordinary folks who have become the key influencers. And companies must remember that when they are trying to win people over to their ideas, products and services. It all boils down to one word: 'enchantment.' "If you can change people's hearts, minds and actions, you can change the world," said Kawasaki, a venture capitalist, a columnist with Entrepreneur Magazine and author of nine books on marketing and entrepreneurship who, as one of the employees behind Apple's marketing of the Macintosh pioneered evangelism back in 1984, turning consumers into avid advocates for the brand. While old-school marketing saw companies seeking to enchant those they figured had to power to influence, social media has made that practice obsolete. ...

The 7 Habits of Highly Innovative People By Steve Tobak | August 27, 2010     Tell the truth: how many times have you read a business or self-help book , said, “Wow, that was cool,” and then, well, nothing changed? Well, you’re not alone. That’s the whole problem with that genre; it’s always someone’s idea of what works for him or what he thinks will work for others. It really doesn’t account for the billions of variations on the theme of human intelligence. Still, Stephen R. Covey’s got millions of fans who swear by his seminal book, The 7 Habits of Highly Effective People . I’m not one of them, but that’s because I’m different. In fact, most entrepreneurs I know - and I know lots of them - just don’t fit the mold of folks who can actually benefit from a cookie-cutter set of habits. Instead, they tend to carve their own paths through life … and they do it their own way. So, with all due respect to Covey, here’s an adaptation of his s...