Three Fast Ways to Build General Surgery Volume If you look at what brings the most bottom line Contribution Margin (or Profit) into your hospitals, it is probably General Surgery . More that Othro, Neuro, Cardio, or Cancer, good ole’ General Surgery brings in the most profit. But General Surgery is almost never promoted like a service line. It never gets the love like the big sub-specialty procedures. But this Plain Jane is a big bottom line producer. So how do you drive in more of this business? #1 Emergency Department Promotion We will talk about all the ways to promote the right kind of ER traffic in another post. But this much is true, the money you spend on driving the community to the ER when they have abdominal pain or any other hard to explain symptoms pays off in spades. #2 Promoting Minimally Invasive Surgery and Other Technologies Everybody gets it: a scope through a tiny hole in my belly is much better that cutting me wide open . Studies show that people ...