Skip to main content

How to increase the patient number to your Clinic ?? This is the way

Three Fast Ways to Build General Surgery Volume


If you look at what brings the most bottom line Contribution Margin (or Profit) into your hospitals, it is probably General Surgery. More that Othro, Neuro, Cardio, or Cancer, good ole’ General Surgery brings in the most profit.
But General Surgery is almost never promoted like a service line. It never gets the love like the big sub-specialty procedures. But this Plain Jane is a big bottom line producer. So how do you drive in more of this business?
#1 Emergency Department Promotion
We will talk about all the ways to promote the right kind of ER traffic in another post. But this much is true, the money you spend on driving the community to the ER when they have abdominal pain or any other hard to explain symptoms pays off in spades.
#2 Promoting Minimally Invasive Surgery and Other Technologies

Everybody gets it: a scope through a tiny hole in my belly is much better that cutting me wide open. Studies show that people will drive past other hospitals to go to the one that promotes MIS or da Vinci surgical systems. I know it has been done a million times before, but TV news crews still show up like clockwork when you have a da Vinci peel a grape at one of your community day events.
#3 Hold Nice CME Events For Primary Care Docs

Those over-worked underpaid Primary Care docs do not have time for your lousy demo of a da Vinci or other MIS procedures- they have seen it before. But when you invite them to a genuinely interesting event, they will make time in the schedule to show.
What makes a nice event?
  • First of all, great meaningful information. If doc can really learn something, she will show
  • Secondly, your senior people must attend and be truly grateful and happy to see them. Nothing says love like C-suite participation
  • Bring in a celebrity to talk and meet-n-greet. A sports celebrity is great. Some current newsmaker is even better
  • Great food and drink
Labels:
Location: Surat, Gujarat, India

Comments

  1. Mishal ShahOctober 26, 2010 at 8:50 PM

    very useful sir....must put it into use sometime soon.............

    ReplyDelete

Post a Comment

Popular posts from this blog

MCI Dec 2009 Amendments for Minimum Qualification for Teachers

MEDICAL COUNCIL OF INDIA AMENDMENT NOTIFICATION New Delhi, the 15th December, 2009 No.MCI-12(2)/2009-Med.Misc./56925. - In exercise of the powers conferred by Section 33 of the Indian Medical Council Act, 1956 (102 of 1956), the Medical Council of India with the previous sanction of the Central Government, hereby makes the following Regulations to further amend the “Minimum Qualifications for Teachers in Medical Institutions Regulations 1998”, namely: - 1. (i) These Regulations may be called the “Minimum Qualifications for Teachers in Medical Institutions (Amendment) Regulations, 2009 - Part-III”. (ii) They shall come into force from the date of their publication in the Official Gazette. 2. In the “Minimum Qualification for Teachers in Medical Institutions Regulations, 1998”, the following additions/modifications/deletions/ substitutions, shall be, as indicated therein: - 3(a). In Clause 4(A) under the heading “Professor” as amended vide “Minimum Qualification for Teachers in Medical I...
64 comments
Read more

Maharastra Medical Council CME Guidelines

Medical Science is dynamic and there is no end of learning for a doctor. This is in essence the concept of continuing medical education (CME). Tremendous advances are taking place in the field of medical sciences, which are continuously changing the concept, approach to management and the outcome of several diseases. The rapid pace of these advances makes it mandatory for doctors to keep themselves updated so that they may apply this information to their patient’s well being and improve the quality of care rendered to them. A doctor must never be satisfied with his/her current level of proficiency and must always strive to enhance his/her competence and knowledge by keeping abreast with the latest developments in the field. The Central Government of India has notified the new Ethics regulations in the Gazette of India on April 16, 2002, provides that “ A Physician should participate in professional meetings as part of Continuing Medical Education Programmes, for at least 30 hours ever...
21 comments
Read more

MCI rules ammended and favours young Professors

AMENDMENT NOTIFICATION New Delhi, the 21st July, 2009 No.MCI-12(2) /2009-Med. -22654 - In exercise of the powers conferred by Section 33 of the Indian Medical Council Act, 1956 (102 of 1956), the Medical Council of India with the previous sanction of the Central Government, hereby makes the following Regulations to amend the “Minimum Qualifications for Teachers in Medical Institutions Regulations 1998” , namely: - 1. (i) These Regulations may be called the “Minimum Qualifications for Teachers in Medical Institutions (Amendment) Regulations, 2009” . (ii) They shall come into force from the date of their publication in the Official Gazette. 2. In the “Minimum Qualification for Teachers in Medical Institutions Regulations, 1998” , the following additions/modificat ions/deletions/ substitutions, shall be, as indicated therein: - 3(i)(a). In Schedule I, Clause (2), the words “The Heads of these departments must possess recognized basic university medical degree qualification or equivalent q...
27 comments
Read more